NW Goldberg Cares, a 501(c)(3) located in the heart of Detroit’s NW Goldberg neighborhood, aims to improve upon the lives of residents in the predominantly African American community by incubating neighborhood businesses, building a strong community and ensuring a family friendly neighborhood.




Business is the cornerstone of any thriving community. However, business is often brought to neighborhoods to price out current residents and serve a new demographic. We want to ensure NW Goldberg residents have food, activities and resources available to them at an affordable rate. In addition, we want to incubate a business culture that gives back to its community and favors entrepreneurship.



Community is defined as more than than a group of people living amongst each other in a particular place. Community speaks to the feeling of fellowship between those people supported by our shared desire for a better neighborhood. Here in NW Goldberg, we intend to help cultivate that feeling through interactive programming and safe spaces for our residents. This allows them to take an active role in the revitalization of our neighborhood.



There is no community without families to support it. Unfortunately, the cycle of negative factors such as the inability to spend quality time due to issues like addiction and having to work multiple jobs to sustain a family often hurt the family dynamic. NW Goldberg Cares wants to help minimize those elements by creating a stronger, safer environment through productive activities and resources that bring families closer together.


  • Introduce community programming for youth, aging residents and newcomers in NW Goldberg.

  • Provide communal spaces for community engagement, celebrating the historic importance of NW Goldberg.

  • Provide access, resources, and knowledge to allow residents to take an active role in the revitalization of the NW Goldberg neighborhood.

  • Establish a healthy entrepreneurial ecosystem based in  NW Goldberg that services the neighborhood and surrounding neighborhoods.

  • Increase the value of housing stock in the NW Goldberg neighborhood by removing blight and improving residential, community and commercial structures.


We understand that tools and accessibility to them is a problem for our neighbors. In an effort to combat this ill, we will operate a tool library that allows NW Goldberg residents and residents from the surrounding neighborhoods to rent tools to complete home improvement projects. The tool library will also host workshops to teach residents how to safely use the tools that are available, and how to successfully complete simple home renovation projects.

We care about accessibility to quality foods and what our neighbors are consuming. Investing in a sustainable future, we understand that food options located strategically throughout the neighborhood will help to ensure that residents have harvestable food as a healthy meal option. We promise to offer free produce for residents in the NW Goldberg area to further our investment in the community.

We are dedicated to doing things a little bit differently. While creating enjoyable spaces for the neighborhood to experience, we intend to commission art installations and murals that celebrate NW Goldberg history and its future. Working hard to establish a platform open to the public for spoken word nights and other family-friendly programming for everyone. 

We are driven by our desire to see blighted land converted into manageable and self-sustainable spaces. Our commitment to creating usable spaces throughout the NW Goldberg neighborhood is just one way we hope to encourage community engagement. It is our goal to keep these spaces clean and available for neighborhood use.